From their utilization of blockchain technology for secure and verified transactions, to their decentralized global structure that is putting traditional financial institutions and governments on their hind legs — crypto’s appeal is undeniable.
The world of cryptocurrency continues to be vast, dynamic, and ever-growing. Currently, more than 300 million people around the globe are using cryptocurrency, and more than 18,000 companies are now accepting it as payment for their services or products. And as for the future of crypto? It’s blindingly bright. As of today, the global crypto market size is projected to reach nearly $5 billion by 2030.
And big brands are taking notice.
Tesla recently announced that it is offering customers the option to purchase select merchandise using Dogecoin; Mastercard is moving toward a payment network that will allow crypto to be integrated into its full suite of products; and other big tech brands like Facebook, Amazon, and Google are keeping a close eye on this rapidly evolving market to try and gauge their role.
And now, with the emergence of embedded finance, it’s even easier for large brands — actually, any brand — to enter the world of crypto. Alviere has joined forces with Coinbase to launch Alviere Crypto Services.
Through the landmark partnership, Alviere will embed the Coinbase Prime crypto infrastructure directly into its HIVE embedded finance platform. Alviere Crypto Services, powered by Coinbase Prime, will enable brands to seamlessly buy, store, and sell digital assets such as Bitcoin, Ethereum, Litecoin, and USD Coin.
Alviere’s partnership with Coinbase will immediately make crypto custody and exchange services available on the Alviere platform, bringing significant value, ease, and comfort to brands that want to offer crypto services to their customers but don’t have the expertise or resources to navigate the depth and breadth of the crypto world.
Why would brands want to offer crypto? Because offering financial services like crypto has shown to help brands increase revenue and improve customer lifetime value, while also providing a more personalized and seamless experience for consumers.
Let Alviere help you navigate the world of embedded finance and crypto
As the future of finance continues to evolve, now is the time for businesses and brands to set themselves apart from their competitors by embracing new technologies like embedded finance and crypto.
Whether your brand is interested in offering crypto services or more traditional financial products like accounts, branded cards (debit, credit, and prepaid) and global payments, Alviere’s full suite of embedded financial solutions can help your brand navigate a new financial frontier.
If you want to learn more, reach out and say hello. We’d love to show you how you can be the brand that brings crypto to your customers.
